THE UNSTOPPABLE THOUGHT

TOBY MCMILLAN, Copywriter



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BARCLAY'S BANKING FOR STARTUPS - "LET US JOIN THE TEAM"



When you're a startup, you run lean. So you need people who muck in, get their hands dirty, work hard and solve problems.

And so, when it came to advertising Barclays' new bank account for startups, including free consultancy from business analysts and accountants, we decided to approach them at their level - not as a big, blood-sucking bank, but as a dynamic, highly qualified member of the team.

(Given more time, we would have liked to have developed a 360 campaign on coffee cups, silicon roundabout websites etc. but freelance life dictated otherwise, and the show had to move on)



Google Campus
Jobs Board Pin Up



KELLOGG'S BRAN FLAKES - SIR CHRIS HOY TAUNTS HIS RIVALS



At the 2008 Olympics, Sir Chris Hoy blasted his way to 2 gold medals and left his rivals trailing far behind in his wake in an astonishingly powerful performance. 3 months after the Olympics, Chris finally let the world - and his continental rivals - know his secret. Kellogg's Bran Flakes.

Little known fact Nr. 1 - The CMO of Kellogg's liked this ad so much he had the A0 poster framed and put on his wall.)
Little known fact Nr. 2 - Sir Chris has 32 inch thighs. Yeah, just let that sink in for a moment.
Little known fact Nr. 3 - This was Burnett London's only Cannes entry for 2008



HAVANA CLUB - "NOTHING COMPARES TO HAVANA"



Sometimes the magic of the product hits you straight away. In the case of Havana Club rum, it's all about the place it comes from: this Cubanismo; an intoxicating mix of grace and humbleness; old-world elegance and Latin joie de vivre; aged rum and bubbly mixers.



MCDONALDS - STARVISH-ISH



You know when you're not actually hungry but you're still dying to eat something?
Problem solved.


(Disclaimer: Ad above is photoshopped. Actually, scrap that, it's been photo-maimed. Reason: the original ad has gone missing, but it's one of my fave headlines and I couldn't just roll over and accept its disappearance. So, here it is Franken-ad, an insult to art directors everywhere. I apologise in advance.)



toby@unstoppablethought.com



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