My client was launching a blog and review site to promote organic, natural beauty products, but without sounding too hippy or "eco-preachy". My client's name is VAN ZEE, Dutch for "from the sea", so I proposed simply using her real name as the brand name, with the mission to be as transparent about the ingredients in beauty products as the unspoiled sea.

Started in late 2015, brand new online wine business promises great wines at exceptional prices by going beyond classic wine-making regions to unearth the hidden gems. The name 'the Wine Beagle' captures the dogged determination to hunt down and bring you the best wines.

Smile Plastics were rebranding and wanted to target their beautiful, recycled plastics at designers, architects, artists and luxury brands. I soon decided that the word "Recycled" was a turn-off. It had to be more aspirational. So we replaced recycled materials with "reimagined' materials. Since then, Smile have won numerous contracts, including a window at Selfridge's department store.