I wrote several sections for
NEFF’s new UK website. As someone who loves cooking, this was a rare chance to get the long copy juices flowing.
TOV:
The new NEFF tone of voice
is full of passion for cooking.
We speak to home chefs as
peers (as a friend rather than
an authority), sharing their
enthusiasm and feeding their
sense of culinary adventure.
HERITAGE PAGE OVERVIEW
GALVIN DEMOISELLE WEBSITE + TOV
The Galvin brothers are Michelin-starred chefs from London who have just set up their first overseas restaurant in Dubai.
I was tasked to come up with a tone of voice and tagline that would suit their target audience of affluent young crowd of locals and expats.
The tagline I chose was, "Fine food, from London with love", which I felt would resonate with both types of customer.
The tone of voice I chose is modern, approachable, yet
KERRYGOLD IRISH CREAM - WEBSITE
Kerrygold Irish Cream is much like Bailey's and other Irish cream liqueurs - but it's one third creamier (A third creamier in fact). Which pretty much makes it the cream of the crop. Literally.
TOV: Indulgence, with an emphasis on the ingredients.
